Farm names that aren’t real farms! You’ll see names like ‘Brooklea’, ‘Duneen’ with a picture of a cow, ‘Grainne’s’ and ‘The Village Bakery’ across Aldi and Lidl shelves — and while they sound like lovely wholesome small producers, they’re actually just invented brand names. These aren’t real farms or family bakeries — they’re a made up brand name on products that are being sourced often from multiple large industrial factories to give the illusion of buying from a wholesome or artisan family bus