The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward. Once the quiet architects behind dashboards and reports, marketing scientists are now at ...

Think of the fruits that appear most often in cartoons, stickers, party posters and emojis. Watermelon almost always finds its way in. Not the whole fruit resting quietly on a table, but a cheerful ...

Add Yahoo as a preferred source to see more of our stories on Google. An artist's interpretation of a juvenile Doolysaurus huhmini. It is depicted alongside birds and non-avian dinosaurs that lived ...

The 43rd annual Humboldt County Doris Niles Science Fair took place last week, with more than 255 students in kindergarten through 12th grade collaborating on 169 projects. The projects were on ...

Why does “bouba” sound round and “kiki” sound spiky? This intuition that ties certain sounds to shapes is oddly reliable all over the world. For at least a century scientists have considered this ...

What drives women in science to challenge the status quo? In this episode of The Life of Her Mind, host, Mia Wood sits down with Dr. Katherine Roe, Chief Scientist in the Laboratory Investigations ...

Have you ever had the experience of rereading a sentence multiple times only to realize you still don’t understand it? As taught to scores of incoming college freshmen, when you realize you’re ...

Add Yahoo as a preferred source to see more of our stories on Google. Leading researchers at an elite Princeton institute recently acknowledged behind closed doors that artificial intelligence now ...

Conspiracy theories have people believing nonsensical things, like the Earth being flat. However, many people with “extraordinary beliefs” are rational thinkers, a study shows. Three key areas ...

Around ten years ago, an organic farmer and baker in a small Austrian town noticed that his pet cow would use sticks to scratch herself. The cow, named Veronika, also appeared to refine her technique ...

Here’s what you’ll learn when you read this story: A neuroscientist survey shows that 40 percent think it might be possible to preserve a human brain, potentially well enough to decode its long-term ...

Chimps may revise their beliefs in surprisingly human-like ways. Experiments showed they switched choices when presented with stronger clues, demonstrating flexible reasoning. Computational modeling ...