Generic credentials don't close deals — vertical-specific proof does. Prospects aren't asking if you're good; they're asking if you've solved their problem before. Your happiest customer is your best ...

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The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...

One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly. The allure of speed and the false sense of accomplishment rapid activity ...

Trying to keep up with the fast changes in marketing can feel like running on a treadmill that never stops. There are so many ...

When people talk about content marketing, they pull up obvious examples: content marketing in exciting industries. Like adrenaline-filled GoPro videos of daring feats that most people can only dream ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

Performance + community: Heavy focus on word-of-mouth through resellers, app-level promotions, targeted digital ads, and app push/notification strategies. Localisation: Marketing and app UX optimised ...

Marketing Strategy provides you with an introduction to the fundamentals of strategy you will be using regularly as a marketing practitioner. Specifically this course will examine five strategy ...