These days, it seems to be everywhere—from Trader Joe’s ube pancake and waffle mixes to Starbucks’ 2026 spring drink lineup.

Chances are, when you walk into a café, big-chain coffee shop, or bakery in America, you’ll spot something purple labeled ube. These days, it seems to be everywhere—from Trader Joe’s ube pancake and ...

Major retailers in 2026 launched year-round ube product lines, marking a shift as the ingredient moves from niche trend to mainstream kitchens. Ube, a purple yam central to Filipino cuisine, is ...

In this era of eye-popping social media, colorful foods have been trending. We’ve celebrated matcha, dragonfruit, even butterfly pea tea—and now full attention is swinging toward ube. Cultivated and ...

Pure, homemade extracts are easy to make and add better flavor to your cooking and baking. These simple instructions can be ...

Add Yahoo as a preferred source to see more of our stories on Google. As a kid who grew up in the Midwest, my personal experience with ube is limited. So I turned to Abi Balingat, Filipino American ...

These two roots are vibrantly purple and used to create eye-catching and delicious foods and drinks, but they aren't as interchangeable as they look.