In a resource-challenged local TV environment the need for creative, efficient programming solutions is greater than ever. A trio of top station group programming leaders will share how they’re ...
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital ...
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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
Here's an ongoing news story -- perhaps one you will see on your big living room screen: Where will local TV stations be five years from now? For years, legacy local TV stations have been doing their ...
Across the country, the kinds of budget cuts that have decimated newspapers over the years are now slicing into local TV news stations. A trend of TV news layoffs “is only just the beginning,” one ...
Over the course of the last couple of decades, streaming has transformed from a relatively fringe extravagance to the preferred way for many to watch movies and television shows at home. In turn, the ...
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